Wednesday, May 6, 2020

The term cloning describes a number of different processes...

The term cloning describes a number of different processes that can be used to produce genetically identical copies of a biological entity. The copied material, which has the same genetic makeup as the original, is referred to as a clone. Cloning is a very controversial theme now in days that’s everybody should be informed about it. The majority of the people doesn’t know anything about the subject and do not have the knowledge to make an opinion about it. Cloning animals may be very helpful for the society, our kids and new generations. Examples, the different ways how artificial cloning works and the two main types of cloning happens are important facts everyone should know. The two main types of cloning are natural cloning and†¦show more content†¦Mutating a gene changes its instructions. Once a mutated gene is created and incorporated into a cell’s DNA, the cell replicates, creating many cells containing the mutant gene. The cells with the changed gene can then be compared to normal cells. Some steps how this is done are 1) Chemically cut the gene you want to study from the DNA strand, 2) Attach target gene to a small, circular piece of DNA. Together, this is called a plasmid, which serves as the vehicle for transporting the gene. 3) Put the plasmid into an E. coli cell (or another type of bacteria). As each E. coli cell divides, each new cell contains a copy of the plasmid containing the gene. 4) Grow a lot of E. coli cells. 5) Once your E. coli population has reached your desired number of cells, break apart the E. Coli cells using a chemical that dissolves the cell wall. 6) Filter the mixture of broken E. coli cells and collect only the plasmids containing the gene. 7) Put the plasmids into human cells. The type of cell varies depending on the research. 8) Over time, the plasmid will be incorporated into the host cell DNA and the new gene will change the proteins produced. 9) Observe physical changes between the cells with the plasmid and those without. Gene cloning is the most common type of cloning done by researchers at the National Human Genome Research Institute (NHGRI). NHGRI researchers have not cloned any mammals and NHGRI does not cloneShow MoreRelatedHuman Cloning- Term Paper1562 Words   |  7 PagesShould human reproductive cloning be accepted? Based from Human Genome Project Information (n.d.), à ¢Ã¢â€š ¬Ã…“Cloning is a term traditionally used by scientists to describe different processes for duplicating biological material.à ¢Ã¢â€š ¬Ã‚  It means creating a genetically identical copy of an organism. Scientists attempted to clone animals for many years. In fact, there are hundreds of cloned animals existing today. It started in 1952 when a tadpole was cloned. But worldwide attention and concerns only arousedRead MoreHuman Cloning- Term Paper1576 Words   |  7 PagesShould human reproductive cloning be accepted? Based from Human Genome Project Information (n.d.), â€Å"Cloning is a term traditionally used by scientists to describe different processes for duplicating biological material.† It means creating a genetically identical copy of an organism. Scientists attempted to clone animals for many years. In fact, there are hundreds of cloned animals existing today. It started in 1952 when a tadpole was cloned. But worldwide attention and concerns only aroused inRead MoreThe Ethics Of Human Cloning2096 Words   |  9 Pagesrace has been evolving with knowledge, constantly searching for a complete understanding of how we function, and how we can improve ourselves. Through various studies, researchers have thought of ways to modify the human body by means of medication, surgical procedures and other processes. One of these methods is through human reproductive cloning. The very prospect of cloning was introduced in the early 1900s, but only recently has made a notable impact on society. I t truly is a thing of scienceRead More The Pursuit of Genetic Engineering Essay4075 Words   |  17 Pagesand cloning. These medical innovations have the potential to revolutionize our lives in numerous ways. However, the fear of controversy and the fear of the â€Å"new† could hinder and possibly halt any progress that we are capable of making. There are concerns that society should carefully consider. It is important, though, to thoroughly research and examine a topic in order to understand why there should be no fear caused by cloning and genetic engineering one must know the factual processes behindRead MoreThe concept of cloning has been around since the 1800’s, although, in the field of scientists, it2000 Words   |  8 PagesThe concept of cloning has been around since the 1800’s, although, in the field of scientists, it has slowly been evolving into a vigorously debated topic, throughout the last 3 decades. Cloning is essentially defined as the pro cess of artificially reproducing genetically identical organisms. 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B. What can be considered a disease or not. C. Mutant Army V. Arguments Against Problems A. Creation is a gift. B. All technologies have potential for abuse. C. Already unlocked genetic genie cannot put back into bottle. D. Laws to regulate genetics. E. Genetic Engineering can be used for so manyRead MoreBCH190 Essay14810 Words   |  60 Pagesthymine and cytosine (E) adenine and thymine 6. All of the following are features of RNA except: (A) a sugar-phosphate-sugar-phosphate backbone (B) a coiled double-stranded structure (C) a different type of sugar than is found in DNA (D) an ability to direct protein production (E) a different type of base than is found in DNA 7. An example of chain molecules would be? (A) cells (B) oxygen molecules (C) proteins (D) mitochondria (E) aspirin 8. Prokaryotic cells: (A)Read MoreLife Sciences Paper 12311 Words   |  10 Pagesinstructions carefully before answering the questions. 1. Answer ALL the questions. 2. Write ALL the answers in your ANSWER BOOK. 3. Start the answers to EACH question at the top of a NEW page. 4. Number the answers correctly according to the numbering system used in this question paper. 5. Present your answers according to the instructions of each question. 6. Do ALL drawings in pencil and label them in blue or black ink. 7. Draw diagrams or flow charts onlyRead MoreBIOLOGY GRADE 11 NOTES Essay examples6702 Words   |  27 Pagesmost specific Binomial Nomenclature System used to identify all organisms on Earth Identifies an organism by its genus and species (ex. Humans-homo sapiens) Developed by Linnaeus in the 18th century Identifying Species 3 methods: Morphology ïÆ'   Form and shape ïÆ'   It is simple but there are natural variations in population Biology ïÆ'   If species are able to have sex and produce viable offspring ïÆ'   It is widely used however cannot always be used due to geographic separation, asexual reproduction

Effects of Colonization on the New World Free Essays

The effects of colonization on the New World have been a controversial topic for some time. Many historians have debated for centuries about how good or bad colonization was and there are many different aspects that you must look at. Even after all this time the question still stands, unanswered, what is the impact of colonization on the New World. We will write a custom essay sample on Effects of Colonization on the New World or any similar topic only for you Order Now The first thing that the colonists did that had an impact on the New World was trading goods with the Indians. The natives were so unaccustomed to all the new items important and fickle that they would â€Å"give valuable things for trifles† just because they didn’t know. More importantly, however, was the introduction tools and weapons. All the natives were lacking and unaccustomed to every type of iron and weapon that the explorers had brought. This had a large impact on the new world because with the new implementation of these new tools the inhabitants could now work more efficiently and protect themselves better. Tools and weapons were not the only important items that the explorers introduced to the natives that had a great impact. When explorers arrived at some parts of the new world they realized â€Å" they have no fruit trees nor do they know of such.† When colonists them implemented fruit trees and plants it created a new, more convenient, way of producing and gathering food. Furthermore, the natives of the new world were unfamiliar with fishing. The introduction of this concept also created an easier and much more reliable food source to help the Americas grow and become more advanced. Not everybody agrees that colonization was a positive thing for the New World. The Spaniards in particular caused major damage to the New World. â€Å"Among these gentle sheep†¦ the Spaniards entered†¦ like wolves, tigers, and lions which had been starving for many days† not only did they enter and kill people to establish dominance but over 500,000 were killed from being transported to Hispaniola. All over the country native populations were wiped by new explorers. Not all of the colonists were hostile towards the natives either. Chief Powhatan even composes a speech requesting a friendship of sorts with the natives. He implores that the colonists â€Å"sleep comfortably, live quietly with my women and children.† This shows that the Indians believe the colonists to be people of reason and good deeds if he is wishing to have an alliance with them. He even goes on to say that he wishes to be friends and trade copper and hatchets together. The disease and transportation also didn’t cause a decline in population across the board either. â€Å"Some Indian groups are more populous today than in 1492. † And more importantly we must look at what Columbus and the explorers did as a whole; they created â€Å"the single most important event in the emergence of our modern sense that we are all together living on one planet.† In other, more understandable terms, they brought everybody together as a whole. Lastly, there is a major misconception that must be put straight. People believe that Indians were poor and un-evolved across the whole border. This however is not the case. The city of Tenochtitlan is a great example of this. For one, the city was so advanced they had a ruler who everybody worshiped religiously. He is so highly regarded that when he is addressed people do not look him in the eyes as a sign of respect. Secondly, the city of Tenochtitlan was highly decorated with precious metals and stones. â€Å"Every object†¦imitated in gold, silver, precious stones, and feathers. † In conclusion, the New World had many positive impacts as a result of colonization for the Old World. The colonists brought many useful tools and weapons along with new crops for farming and food gathering strategies like fishing. Along with that colonists made some alliances with natives and by doing so brought the whole world closer and more connected as a whole. Of course there are negative impacts but at the conclusion of it all the ends do justify the means. How to cite Effects of Colonization on the New World, Papers Effects of Colonization on the New World Free Essays The effects of colonization on the New World have been a controversial topic for some time. Many historians have debated for centuries about how good or bad colonization was and there are many different aspects that you must look at. Even after all this time the question still stands, unanswered, what is the impact of colonization on the New World. We will write a custom essay sample on Effects of Colonization on the New World or any similar topic only for you Order Now The first thing that the colonists did that had an impact on the New World was trading goods with the Indians. The natives were so unaccustomed to all the new items important and fickle that they would â€Å"give valuable things for trifles† just because they didn’t know. More importantly, however, was the introduction tools and weapons. All the natives were lacking and unaccustomed to every type of iron and weapon that the explorers had brought. This had a large impact on the new world because with the new implementation of these new tools the inhabitants could now work more efficiently and protect themselves better. Tools and weapons were not the only important items that the explorers introduced to the natives that had a great impact. When explorers arrived at some parts of the new world they realized â€Å" they have no fruit trees nor do they know of such.† When colonists them implemented fruit trees and plants it created a new, more convenient, way of producing and gathering food. Furthermore, the natives of the new world were unfamiliar with fishing. The introduction of this concept also created an easier and much more reliable food source to help the Americas grow and become more advanced. Not everybody agrees that colonization was a positive thing for the New World. The Spaniards in particular caused major damage to the New World. â€Å"Among these gentle sheep†¦ the Spaniards entered†¦ like wolves, tigers, and lions which had been starving for many days† not only did they enter and kill people to establish dominance but over 500,000 were killed from being transported to Hispaniola. All over the country native populations were wiped by new explorers. Not all of the colonists were hostile towards the natives either. Chief Powhatan even composes a speech requesting a friendship of sorts with the natives. He implores that the colonists â€Å"sleep comfortably, live quietly with my women and children.† This shows that the Indians believe the colonists to be people of reason and good deeds if he is wishing to have an alliance with them. He even goes on to say that he wishes to be friends and trade copper and hatchets together. The disease and transportation also didn’t cause a decline in population across the board either. â€Å"Some Indian groups are more populous today than in 1492. † And more importantly we must look at what Columbus and the explorers did as a whole; they created â€Å"the single most important event in the emergence of our modern sense that we are all together living on one planet.† In other, more understandable terms, they brought everybody together as a whole. Lastly, there is a major misconception that must be put straight. People believe that Indians were poor and un-evolved across the whole border. This however is not the case. The city of Tenochtitlan is a great example of this. For one, the city was so advanced they had a ruler who everybody worshiped religiously. He is so highly regarded that when he is addressed people do not look him in the eyes as a sign of respect. Secondly, the city of Tenochtitlan was highly decorated with precious metals and stones. â€Å"Every object†¦imitated in gold, silver, precious stones, and feathers. † In conclusion, the New World had many positive impacts as a result of colonization for the Old World. The colonists brought many useful tools and weapons along with new crops for farming and food gathering strategies like fishing. Along with that colonists made some alliances with natives and by doing so brought the whole world closer and more connected as a whole. Of course there are negative impacts but at the conclusion of it all the ends do justify the means. How to cite Effects of Colonization on the New World, Papers

Saturday, April 25, 2020

The Eyes Of The Dragon Essays - Novels By Stephen King,

The Eyes Of The Dragon The book that I read was The Eyes of the Dragon. The author was Stephen King. It was published in 1987. Stephen King grew up in Maine and has lived most of his adult life there, both in Bangor and in the Portland area. He and his wife, Tabitha, have three children, Naomi, Joe, and Owen Philip. This story took place in the fairy tale times with Kings and Dragons. The kings name was Roland. He was a good king. He had two sons. Peter, the first son, was good at every thing and his father and every one else loved him. Thomas was just a reject. He had no friends and his Father didn't even care for him. Flagg was the Magician. Flagg was trying to manipulate the kingdom so that he could end up in control and after 5000 years his chance had finally come. He killed Roland and framed Peter so that he would have to go to jail for life. Thomas was then king and Flagg was his friend and teacher. Flagg taxed the town and beheaded people for anything that they did. The title of the book came from the passage that Flagg had shown Thomas that lead to the head of a Dragon head that was hanging in his fathers room. He saw Flagg poison his father and he was to scared to tell anyone. Any way, Peter excapes and kills Flagg. Thomas was just a followed of any one who would be his friend. He was stupid and he never expected to be king so he didn't pay attention in class. Peter was the perfect son. He won all of the castle competitions. Every body in the entire kingdom loved him. Flagg was just plain evil. Every thing he did, he did for the good of evil. He finally got his way with the world and he took complete advantage of it. Stephen Kings style is to keep the reader from knowing to much and in some places in the book it gets very boring and then every thing starts to pick up. I like his style because it reads very quickly and is very entertaining. I think that this is one of the better books that I have ever read. I would recommend it to any one who has a brain in their head Bibliography na

Wednesday, March 18, 2020

The Pryamids essays

The Pryamids essays The Great Pyramids of Ancient Egypt are the most magnificent and amazing man-made structures to have ever been erected. They are the only ones still in existence from the Seven Wonders of the Ancient World. The pyramids were created some 4000 years ago, and to this day many still exist. These monuments are a remarkable reminder to us of how far advanced the Egyptians were in their technology, engineering and architecture. The pyramids were built to last through time and are a legacy to which no other civilization has anything to compare. They have survived Mother Nature as well as human's destructive nature and are still standing. The Egyptians spent a lot of time and energy creating the pyramids. Why did the Egyptian feel so compelled to create the pyramids? And how were they created? The pyramids of the Old Kingdom are an extraordinary accomplishment, which command the wonder and admiration of the world. Considering that the Egyptians had very few tools at their disposal and with absolutely no sophisticated equipment with which to make the stones, leaves one with the belief that this civilization was far more advanced than we may believe. The fact that the pyramids were created to near perfection, an accomplishment our society would still find hard to create even with our advanced technology, leave's one in total amazement. To date there has never been a building or monument, made by man without the help of advance machinery, ever erected that can even come close to resembling the sheer genius and brilliant engineering and construction that had been put into the pyramids. There had been an exceptional amount of resources and labor put into the construction of the pyramids. They are virtually indestructible and have survived, so far anyway, the test of time. There was a time when, in a small strip of the worlds land surface, man achieved an almost total equilibrium with his environment and created a society as near per...

Monday, March 2, 2020

Nancy Astor, First Woman Seated in the House of Commons

Nancy Astor, First Woman Seated in the House of Commons Nancy Astor (May 19, 1879–May 2, 1964) was the first woman to take a seat in the British House of Commons. A society hostess, she was known for her sharp wit and social commentary. Fast Facts: Nancy Astor Known For: Social critic and first woman seated in the British House of CommonsAlso Known As: Nancy Witcher Langhorne Astor, Viscountess AstorBorn: May 19, 1879 in Danville, VirginiaParents: Chiswell Dabney Langhorne, Nancy Witcher KeeneDied: May 2, 1964 in Lincolnshire, EnglandPublished Work: My Two Countries, her autobiographyHonor: Freedom of the City of PlymouthSpouse(s): Robert Gould Shaw II (m. 1897–1903), Waldorf Astor (m. 1906–1952)Notable Quote: Women have got to make the world safe for men since men have made it so darned unsafe for women.Notable Exchange: Nancy Astor: Sir, if you were my husband, Id poison your tea. Winston Churchill: Madame, if you were my wife, Id drink it! Early Years Astor was born in Virginia  on May 19, 1879, as Nancy Witcher Langhorne. She was the  eighth of 11 children, three of whom died in infancy before she was born. One of her sisters, Irene, married the artist Charles Dana Gibson, who immortalized his wife as the Gibson girl. Joyce Grenfell was a cousin. Astors father Chisell Dabney Langhorne was a Confederate officer. After the war, he became a tobacco auctioneer. During her early childhood, the family was poor and struggling. As she became an adolescent, her fathers success brought the family wealth. Her father is said to have created the fast-talking style of auctioneering. Her father refused to send her to college, a fact that Astor resented. He sent Nancy and Irene to a finishing school in New York City. First Marriage In October 1897, Astor married society Bostonian Robert Gould Shaw. He was a first cousin of the Civil War Colonel Robert Gould Shaw, who had commanded African-American troops for the Union Army in the Civil War. They had one son before they separated in 1902, divorcing in 1903. Astor first returned to Virginia to manage her fathers household, as her mother had died during her Astors short marriage. Waldorf Astor Astor then went to England. On a ship, she met Waldorf Astor, whose American millionaire father had become a British lord. They shared a birthday and birth year and seemed to be very well matched. They married in London on April 19, 1906, and Nancy Astor moved with Waldorf to a family home in Cliveden, where she proved an adept and popular society hostess. They also bought a home in London. In the course of their marriage, they had four sons and one daughter. In 1914, the couple converted to Christian Science. She was strongly anti-Catholic and also opposed hiring Jews. Waldorf and Nancy Astor Enter Politics Waldorf and Nancy Astor became involved in reform politics, part of a circle of reformers around Lloyd George. In 1909, Waldorf stood for election to the House of Commons as a conservative from a Plymouth constituency; he lost the election but won on his second try, in 1910. The family moved to Plymouth when he won. Waldorf served in the House of Commons until 1919, when, at his fathers death, he became a Lord and thereby became a member of the House of Lords. The House of Commons Nancy Astor decided to run for the seat that Waldorf vacated, and she was elected in 1919. Constance Markiewicz had been elected to the House of Commons in 1918 but chose not to take her seat. Nancy Astor was thus the first woman to take a seat in Parliament and was the only woman MP until 1921. (Markiewicz believed Astor an inappropriate candidate, too out of touch as a member of the upper class.) Astors campaign slogan was Vote for Lady Astor and your children will weigh more. She worked for temperance, womens rights, and childrens rights. Another slogan she used was, If you want a party hack, dont elect me. In 1923, Astor published My Two Countries, her own story. World War II Astor was an opponent of socialism and, later during the Cold War, an outspoken critic of communism. She was also an anti-fascist. She refused to meet Adolf Hitler despite having the opportunity to do so. Waldorf Astor met with him about the treatment of Christian Scientists and came away convinced that Hitler was mad. Despite their opposition to fascism and the Nazis, the Astors supported economic appeasement of Germany, supporting the lifting of economic sanctions against Hitlers regime. During World War II, Astor was noted for her morale-boosting visits to her constituents, especially during German bombing raids. She just missed being hit once, herself. She also served, unofficially, as hostess to American troops stationed at Plymouth during the buildup to the Normandy invasion. Later Years and Death In 1945, Astor left Parliament, at her husbands urging and not entirely happily. She continued to be a witty and sharp critic of social and political trends when she disapproved, including of both communism and Sen. Joseph McCarthys anti-Communist witch hunts in the U.S. She largely withdrew from public life with the death of Waldorf Astor in 1952. She died on May 2, 1964. Legacy Astors time in Parliament was not one of great achievement or towering influence; she held no government posts and had no legislative achievements to show for her time of service. But the fact that she was the first woman to serve in that legislative body had a large impact. In the 2017 general election in Great Britain, a record 208 women MPs were elected to the House of Commons, a record high of 32 percent. Two female MPs, Margaret Thatcher and Theresa May, even ascended to the position of prime minister. Astor, as the first woman in the British House of Commons, was a trailblazer who first made it acceptable for women to serve. Sources â€Å"Nancy Astor, Viscountess Astor.†Ã‚  Ohio River - New World Encyclopedia, New World Encyclopedia.Keen, Richard, and Richard Cracknell. â€Å"Women in Parliament and Government.†Ã‚  Commons Library Briefing - UK Parliament, 20 July 2018,ï » ¿Ã¢â‚¬Å"Astors History.†Ã‚  Virtual Rome.

Friday, February 14, 2020

Analysing the Impact of Capital Structure on the Performance of UK Dissertation

Analysing the Impact of Capital Structure on the Performance of UK Financial Institutions - Dissertation Example The Miller-Modigliani Theory 15 2.4.3. Pecking Order Theory 16 2.4.4. The Agency Cost Theory 18 2.5. Potential Determinants of Capital Structure 19 2.6. Statement of the Problem 26 Chapter 3: Data and Methods 28 3.1. Research Methodology 28 3.2. Research Purpose and Research Approach 29 3.3. Qualitative Research 29 3.4. Quantitative Research 30 3.5. Primary Research 30 3.6. Secondary Research 31 Chapter 4: Analysis and Results 34 4.1. Overview 34 4.2. Selection of Dependent Variables and Independent Variables 35 4.3. Data Analysis Techniques 36 4.4. Fieldwork and Data Collection 37 4.5. Hypotheses Formulation and Variable Selection 38 4.6. Data Sources and Data Presentation 44 Chapter 5: Discussion and Interpretation of Findings 50 5.1. Data Analysis and Discussion 50 5.2. Regression Results 51 Table 5.2.1 - The Regression Analysis of RBS 53 Table 5.2.2 - The Regression Analysis of Standard Chartered Plc 54 Table 5.2.3 - The Regression Analysis of Lloyds Group Plc 55 Table 5.2.4 - Th e Regression Analysis of Barclays Plc 56 5.3. Robustness of Statistical Data 58 5.4. Interpretation of Findings 60 Chapter 6: Discussion and Conclusion 63 6.1. Summary 63 6.2. Theoretical Implications 65 6.3. Practical Implications 65 6.4. Limitations 67 6.5. Directions for Future Research 67 6.6. Reflections 68 References 71 Bibliography 77 Appendices 80 Table 1 – Regression Model of Royal Bank of Scotland 80 Table 2 – Regression Model of Standard Chartered Plc 84 Table 3 – Regression Model of Barclays Plc 89 Table 4 – Regression Model of HSBC 93 Table 5 – Regression Model of Lloyds 97 Chapter 1: Introduction The functions of financial management of a firm deal with the management of the sources from which funds are received and the effective utilization of such funds. Debt holders and equity holders are the suppliers of finance, and they supply finance for raising capital for assets of the company. So they have the right to participate in cash fl ows generated from the investment of the raised capital. The ratio of share of profits generated is determined by the debt equity ratio. As debt holders are the first to be paid, they become important to the firm if the firm wants to maximize the returns of the equity holders. As cost is also an important component of financing, so on a way to examine the net benefit from an investment, the cost incurred on such investment is also to be accounted. The objective of the study is to analyse the impact of capital structure on the performance of financial institution of United Kingdom. In order to achieve the objective, the study covers literature review and theoretical framework of the topic. Research design has been done with the intention of selecting appropriate methodology and data collection analysis. Moreover, the data will also help to get the findings of the research. After interpreting the research findings, the study finally ends with conclusion, practical implication of the r esearch and directions for future research. 1.1. Background of the Study The mix of financial liabilities of a firm is referred to as its leverage (i.e. a mix of financial instruments that tends to increase the potential of return of investment undertaking the risk associated with it). Although financial capital is uncertain, it is still considered to be the critical resource by all firms, and suppliers of finance make this investment so as to have control over the firm. In a firm debt holders and equity holders are the two types of investors who invest in equity and debt

Sunday, February 2, 2020

Marketing communications tools Essay Example | Topics and Well Written Essays - 2500 words

Marketing communications tools - Essay Example Notably, it can be ascertained that in the past few years’ digital technology and the expansion of targeting capabilities has shifted from the traditional marketing tools to digital marketing tools. Due to the continuous revolution in the field of marketing communication tools particularly the internet, it has be found that both small organizations as well as big organizations are widely inclined towards using modern digital marketing tools over the conventional tools. Traditional marketing tools involving print media (such as magazines, newspapers and newsletters) electronic media (such as broadcasting through television and radios) and direct marketing among others can be ascertained to be barely used by the contemporary business organizations. Nonetheless, both the traditional and digital marketing tools have some advantages and disadvantages. Hence, it would be wise to use the combine form of traditional and digital marketing tools in order to achieve the best outcome. ... Significance of Traditional Forms of Marketing Communications in the Contemporary Organizations It can be affirmed that digital marketing tools particularly internet has attracted the contemporary marketers to a great extent. However, heavy reliability on modern marketing tools does not mean that traditional marketing is disappearing. In this regard, it has been ascertained from a survey report that approximately USD $ 295billion was spent on television advertisement in the US during 2007. A huge investment on traditional marketing tool in this cotemporary world signifies vast majority of traditional media. At the same time, newspaper and magazines can also be ascertained to be effective marketing communication tools despite of its reducing importance amid the contemporary marketers. It is important to note that despite of inclination towards the new media few renowned companies like Procter and Gamble spent USD $3.5 billion on advertising purpose in 2006 with the use of TV, print an d other old media (Winer, 2008). Every business has different marketing requirements. It is not possible to state which marketing tool is best for the particular business. In the contemporary business environment an organization should not rely on one type of marketing, rather integrating both the traditional and digital marketing tools would be more feasible for the organization to attain the desire marketing communication goals. It can be firmly stated that integrating the two approaches will support the organization to achieve its broad marketing communication objectives. It can be stated that integration of traditional and digital marketing tools facilitate the organizations to develop the most appropriate